1 of 8 What to Consider When Building a Website


We are going into more detail with our free e-book What to Consider When Building a Website. Follow us for the eight-part series to learn what the key factors are when building a website for the first time or even revamping your current website.

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  • Section 1 Great Domain Name
  • Section 2 Clear Description of Your Business
  • Section 3 Memorable, Interesting, Engaging
  • Section 4 Optimize Your Small to mid-sized
  • Section 5 Creating Content Regularly
  • Section 6 Webmaster Tools
  • Section 7 Website Maintenance Plan
  • Section 8 Conclusion / Vision

1 of 8

Purchase a Great Domain Name

Your Domain name, also known as your online address, is the main link to your website, which describes (outlines) your business and services. It is extremely important that it makes a powerful first impression, the information is professional and clearly presented, and it is easy to navigate. This is also very important for Search Engine Optimization (SEO).

Here are some Key Tips for coming up with an Optimal Domain Name:

Create an SEO-friendly URL. When appropriate, try to come up with an SEO-friendly website address that includes keywords that mentions what you do; for example, “www.BobTheWebPageBuilder.com.”

Keep it as short as possible. The shorter your domain name, makes it way easier to be remember and typed correctly.

Use the proper domain extension. Try to always make it a .com domain name (as apposed to a .net, .co, etc.) unless it is more appropriate to use another extension, such as .gov, .edu, or .org.

Direct domain extension. If available try to purchase a .ca as well and direct it to your .com. In case a potential customer goes to the wrong extension the proper website will open up and not an error page.

Ensure it is memorable and easy to spell. It is very important that the name of your website is catchy so visitors will remember how to access it in the future. And of course try not to use slang, made up, or extremely complex words.

Avoid numbers and hyphens. They are way harder to remember and less memorable than using only words in your domain names, and may also be misunderstood when vocalizing the domain name.

Additional Information

Your website's domain name selection is essential to its success. It may be difficult to change domain names later on without damaging your brand or search engine results if you make a poor choice.

It is crucial that you select the ideal domain name right away for this reason.

It can be challenging to think of memorable business name ideas and the ideal domain name when you're initially starting out.

We'll provide you with all the resources and advice you need in this post to generate domain name ideas, select the ideal domain name, and register your new domain.

Stick with .com

In addition to the standard top-level domains (TLDs) like .com, .net, and .org, there are a plethora of additional extensions available these days, including specialty ones like .pizza, .photography, .biz, and even .blog.

Selecting a domain name ending in .com is always advised.

The most reputable and well-known domain name extension is still .com, despite the temptation to create creative blog names with new extensions.

The most memorable domains are .com ones. Many people, particularly those who are less tech-savvy, will enter ".com" automatically at the end of every URL without giving it any thought.

Users will get at an error page on the photography.com website if your website is similar to jane.photography and they inadvertently type in jane.photography.com.

It makes sense to stick with .com in order to minimize that risk.

Not to add, the majority of smartphone keyboards come pre-installed with a .com button.

A number of regional TLDs known as country code top-level domains, or ccTLDs, are also available. An example of a UK-based domain is.co.uk.

Gaining a little advantage in local search results is possible by using a country-level domain. You will still, however, forfeit the convenience and familiarity that come with .com domain names.

Use Keywords in Your Domain Name Search

Keywords are crucial components of a domain. By including keywords in your domain name, you may inform search engines about the topic of your website.

Keywords inside your domain, when combined with high-quality content and a positive user experience, can raise your Google ranking.

Finding a suitable domain name that has your desired keywords and isn't already taken is quite difficult.

To make your domain stand out, you'll need to use creativity and blend your keywords with additional terms.

When coming up with a domain name, conducting thorough keyword research will help you identify a fantastic domain name that is easier to rank.

Keep Your Domain Name Short

Although they are crucial, don't let the length of your domain get out of control. A short, memorable, and easily spelled domain name is preferable.

We advise you to use no more than 15 characters in your domain name. Your users will find it more difficult to remember longer domains.

Not to mention that lengthier domain names make visitors more likely to type errors, which might result in a decrease in traffic.

It is therefore a good idea to keep the duration of your domain brief.

Make Your Domain Name Easy to Pronounce and Spell

Both when writing and speaking, you should be able to disclose your domain name with ease. One never knows when they might ask to discuss your domain name face-to-face.

Any listener should be able to easily grasp and spell your domain name if you intend to utilize it to build a formal business email address.

Keep it Unique and Brandable

You need to have a distinctive blog domain name in order to make an impression on your viewers. It makes sense to investigate other blogs within your area and discover the domain names they use.

You do not want to inadvertently infringe upon someone else's trademark or face accusations of infringement.

A more recognizable domain name is an additional option.

Distinguished domain names are distinct, memorable, and appealing. "Amazon.com," for instance, is a far more recognizable brand name than "BuyBooksOnline.com."

Regretfully, finding a brandable.com domain name that is both accessible and reasonably priced is extremely difficult.

Finding an exact match with a descriptive extension, such as.fashion, .investments, .travel, and so on, is one solution. In this manner, you are able to secure the best domain name to reflect your brand across all domain names.

For instance, John might discover a match with a descriptive extension, like.delivery, if he owns a small delivery company. His domain name is therefore "John.delivery."

Avoid Hyphens in Domain Name

Never use hyphens while creating a domain name. Hyphens may indicate spam domains, which you should avoid being connected to.

Typos very frequently occur in hyphenated domains. If you select a domain name with hyphens because the one you really want is taken, users who fail to type in the hyphen will probably wind up on your competitor's website.

Avoid Double Letters

Avoiding domain names that contain more than one letter increases the likelihood that you will lose traffic due to errors.

For instance, a website like Presssetup.com is more likely to have mistakes, which will drive away visitors.

Similar to this, people may type a domain name incorrectly and get on a spammy website. Without understanding that it was an error, they can connect the negative experience with your brand.

Eliminating duplicate letters will help improve the readability and brand recognition of your domain.

Leave Room to Expand

Selecting a domain name that relates to your business or specialty is a wise move as it helps visitors understand the purpose of your website. However, you also don't want to severely restrict your long-term choices.

A florist, for instance, might decide to launch a blog about flowers other than orchids after registering a domain name like orchidblog.com. If so, the domain can make it difficult for you to draw in people who are looking for different kinds of flowers.

If you don't transfer your website to a new domain correctly, it can be a laborious procedure and result in a drop in your SEO search ranks. For this reason, choosing a versatile domain name early on is crucial.

Research Your Domain Name

Check to see if there is already a registered company using the same name before registering a domain name.

To find out if a name that is same or very similar has already been trademarked, you can do a trademark search.

Additionally, you may run a Google search to see if the name is available on popular social media platforms like Facebook, Instagram, Twitter, and so on.

In addition to creating confusion, a name that is similar to or matches another person's may have serious legal ramifications that might be very expensive for you.

After your own website is operational, you may find out more about copyright and trademark protection for your website's name and logo.

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