2 of 8 What to Consider When Building a Website

05.06.24

We are going into more detail with our free e-book What to Consider When Building a Website. Follow us for the eight-part series to learn what the key factors are when building a website for the first time or even revamping your current website.

Want to get the main content early? Please visit us at bobthewebpagebuilder.com and sign up for our free e-book.

Content

  • Section 1 Great Domain Name
  • Section 2 Clear Description of Your Business
  • Section 3 Memorable, Interesting, Engaging
  • Section 4 Optimize Your Small to mid-sized
  • Section 5 Creating Content Regularly
  • Section 6 Webmaster Tools
  • Section 7 Website Maintenance Plan
  • Section 8 Conclusion / Vision

2 of 8

Prominently Display a Clear Description of Your Business

It is highly important to let people know who you are and what you do right away so they don’t feel confused when they visit your website. A good practice is to make sure that your main area of visual representation is of your services, and a catchy introductory text blurb near the top of the page, also describes who you are and what you do.

In addition, make sure that both your header and footer navigation menus have an “About Us” page link to early access more about you and your business. Also, it is very important for Google to authenticate that it’s really you.

The Importance of an About Us Page

The first thing people see when they visit your website and/or social media profiles is your landing page. They will most likely visit your "About Us" page to learn more if they are interested in learning more after viewing your landing page.

There are a plethora of websites with a diverse range of content and aesthetics. When a website visitor decides to go to the “About Us” page, he or she is on a fact-finding mission, as well as looking for the “story” of your business. You are underselling your website if all it says is what your goods and/or services are about. Beyond that, there is a lot more that people would like to know about you and your company.

Naturally, different visitors have varying levels of interest in various kinds of data. Telling your visitors who you are and how you got to where you are now is one of the first, and most basic, pieces of information they are looking for. The "About Us" page is a great place to introduce yourself to your website's visitors and reassure them that you and your company have the knowledge and expertise necessary to handle their specific issues. The following inquiries should be addressed on your "About Us" page:

  • Who are we?
  • Why should you choose us over someone else?
  • What do we do?
  • When did we start?
  • How do we do it?

You should add a biographical sketch of yourself and your key staff members along with a photo when you are talking about who you are. Highlighting educational background and professional experience is important for the sketching. Anyone who is unsure about purchasing your goods or services will find tremendous comfort in knowing that knowledge.

When attempting to convince someone of the benefits of working with you as opposed to choosing someone else, you must present a compelling argument. It doesn't really matter how amazing your goods and services are or how beautiful everything you sell is. The only thing on your readers' minds is what they stand to gain from doing business with you. They must comprehend how you can assist them in resolving their issues.

A description of your company that addresses the query "What do we do?" ought to be on the page. A mission statement that explains why you do what you do should also be included. Explaining your company team is equally important, as it helps people relate to you and your employees on a humane level.

They will feel more at ease if they realize that you have extensive knowledge and professional experience in the field of interest. Explaining how you got to where you are is also a smart idea, especially if you have an interesting tale to share.

All of the relevant information about your company should be included in the content of your "About Us" page, but it's also a good idea to include some interesting facts that may not directly relate to your current activities but nevertheless give your brand a unique touch. That page's content must effectively convey what makes your company unique and provide a compelling argument for customers to choose you over competitors.

It is important that you speak intelligibly and succinctly. Regarding how it portrays your company and what it stands for, the material on that page says a lot. What you are as a business and who you are as a person cannot be separated.

You shouldn't worry too much about disclosing too much information; your material should provide the appropriate kind and quantity of information. Your guests will want to deepen their relationship with you if that is really their goal. Never fail to include a call to action that allows website visitors to contact you via email or phone.

Building and maintaining relationships with people is the foundation of your online presence. It will be simpler to establish a rapport with your readers and eventually convert them to consumers the more you engage with them personally.

Conclusion

The people that visit your "About Us" page come in a variety of forms. There are people that wish to collaborate and build a relationship with you, as well as new and returning visitors and possible clients. You should be able to provide enough insightful and helpful content to all kinds of website visitors to convince them to have a much greater relationship with you and your company (e.g., by becoming a fan, user, or customer).

Even if not every visitor to your website will click through to the "About Us" page, you still need to draw in visitors to the page. This can be achieved by providing intelligent, captivating content that gradually leads readers to feel reliant on what you have to offer.

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29.05.24

1 of 8 What to Consider When Building a Website

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