What Web Designer Should Know


Discover the abilities that site designers ought to possess, ranging from communication to typography.

A web designer must be able to blend material and images in a pleasing way. However, soft skills like teamwork and communication are as crucial.

20 essential talents for web designers

Regardless of where you are in your career, these 20 talents will help you become an expert in design.

1. Know the principles of design

Writing songs doesn't require knowledge of music theory, and drawing is still possible even if you've never attended an art lesson. While some of us may be born artists, understanding the foundations will help you create a distinctive and well-thought-out design as opposed to just copying what you see.

"Essential visual design principles" delves deeper into the Gestalt psychology-based visual design principles. These principles form the basis of graphic and online design and are crucial to understand. These ideas might serve as a reference for creating print advertisements or portfolios. Let us quickly review.


We often perceive visual inputs as a whole, as opposed to concentrating on individual components. Emergence is the ability to quickly comprehend the meaning of a visual arrangement upon viewing it. We become aware of the components when anything deviates from the norm.


Reification is the process of identifying an object by retaining just its most basic components. It enables you to communicate meaning with design restriction.


The ability to employ elegant discordance in your designs to distinguish one piece from a collection of related ones is known as invariance. One way to draw attention to specific areas of a design is by using invariance.

2. Typography

Typography affects how we understand concepts. The weight and geometry of a typeface convey meaning, thus it's critical for designers to understand how to best use typography to convey ideas.

Making a decision might be challenging for novice designers due to the abundance of font possibilities. For body copy, utilitarian fonts like Roboto, Georgia, and Verdana are ideal; more ornate types should be reserved for accents. Skilled designers understand the distinctions between typefaces and when to use them.

The internet is replete with resources to help you learn more about typography.FONTS IN USE showcases various fonts used across a range of media. You may get inspiration for potential pairings using tools like Font Combinations for Web Designers.

3. Composition

Text, images, and other materials are arranged for both aesthetic and practical reasons. In addition to the hierarchy and order of ideas, there is the visual harmony of a design. Important stuff needs to be visually appealing and get our attention.

A well-designed layout uses negative space, contrast, and proportionate parts to create balance. Observe the design of everything around you, including billboards, art, movies, and websites. Good composition will become more evident in your own design the more you understand it and are able to spot it.

4. Color Theory

You may construct aesthetically beautiful color palettes by using basic ideas, such as mixing fundamental colors to produce new hues.

Understanding the color wheel and the relationships between complimentary, contrasting, and analogous colors is essential for designers.

One of the most typical mistakes made by inexperienced designers is using conflicting colors. Contrasting colors may make a layout unattractive and difficult to read, but they can also add intrigue to a design. Headers, calls to action, and text should all have colors that complement one another and are yet very readable. Other crucial color design abilities include saturation, contrast, and understanding when to utilize bright and darks.

Combining colors doesn't have to be guessing when you know color theory; trial and error may be quite time-consuming. Starting with "Web design 101: color theory" is highly recommended.

5. Software for design

Adobe Illustrator, XD, Photoshop, Figma, Webflow, and Adobe Illustrator are some of the design software applications that designers need to know. You must to know the fundamentals of picture editing and be able to work with vector-based images, such as a logo that could be presented to you.

For those on a tight budget, vector-based Inkscape or the free photo-editing program Gimp will enable you to accomplish your goals without breaking the bank. Additionally, animation programs like Motion or After Effects are useful resources for enhancing your web design work with movement and flair as you advance in your career.

The platform you'll use to build your website comes next. We believe Webflow is the most user-friendly interface available, producing error-free code for you.

6. Content Management Systems (CMS)

Taking care of substantial content blocks is much less stressful if you know how to utilize a content management system (CMS), such as this blog collection from the Fashiononlatte Webflow template.

A CMS will expedite the process for information that requires frequent modifications, such as blog entries, recipes, or events. Wrangling material will be lot simpler if you use a CMS to link similar data and adjust layouts. With Webflow's integrated content management system (CMS) and template system, you may easily generate the material you require.

7. Responsive design

An essential step in the web development process is responsive design. The principles of responsive design guarantee that components like as buttons, menus, and text in HTML, CSS (cascading style sheets), and JavaScript are readable and functional across all platforms.

Your material will be delivered consistently thanks to responsive design. Its master layout adapts to the size of the screen it is loaded into in order to function. Ensuring that your designs adapt to various screen sizes allows them to reach a wider audience without compromising on user experience. Furthermore, you may implement responsive designs without depending on a web developer thanks to programs like Webflow.

8. User Experience (UX)

User experience is the emotional reaction of a user to a design; it is the result of combining dynamic and interactive components with usability to create a delightful user experience. The goal of user experience (UX) is to influence how a user interacts with and navigates a website.

Best UX practices include:

  • Clear, uncluttered design featuring lots of white space and rationally arranged material
  • Design and content that are intuitive and emphasize a humanistic experience over a mechanical one (empathy in design)
  • information and design appropriate to the target, adapted to suit their demands (know your audience)

9. User Interface (UI)

UI places greater emphasis on specifics, whereas UX is more interested in the wider implications of a design's impact on an individual. UI includes menus, buttons, web pages, and micro-interactions. These components create a seamless experience for the audience by guiding them through the design without any obstacles.

UI affects a wide range of usability aspects, such as:

  • Components for navigation and simple, user-friendly interfaces
  • Calls to action that direct individuals to do tasks in the least amount of time
  • Simple, repeatable steps that your audience may use to follow and get knowledge from your design

10. Graphic design

The creative area between graphic design and websites is comparable. Both need the artistic creation of images. But graphic design is about making long-lasting graphics, but web design is a medium where projects always include updates and revisions. Even though creating a logo and a website are two distinct design professions, branding encompasses both.

Having knowledge in graphic design will complete your skill set. Your site design job will be improved if you know how to make hand-drawn fonts, unique graphics, and other creative embellishments.

11. Photo editing

A carefully chosen image may help a design by bringing in clarity and color. With a little photo-editing magic, you can make even terrible photographs look amazing. Making dull images appear amazing may be achieved by using your trained eyes to modify color levels, brightness, saturation, and contrast.

12. Patience

Patience is a talent you'll need, whether you're having trouble incorporating a client's input, stuck on how to make the navigation simpler, or fed up with how quickly your design career is moving.

If you start feeling like pulling out your hair, stand aside and find something else to do. Getting a fresh perspective will likely upend your situation and facilitate problem-solving. If not, consider making the project simpler.

This is a people skill: patience. Since your clients are not designers, you may need to clarify things several times before they understand what you're saying. Being patient makes you a valuable team member. Nobody likes to collaborate with an ill-tempered jerk. So please, be cool.

13. Compromise

It's difficult to compromise. To showcase your talent, you have this stunning design that you have worked so hard to create. But you might have to murder your darlings if the customer doesn't like it. Your ego may suffer a great deal from this, but only if you allow it to.

Refrain from becoming overly attached to your job. Even though you may have put many hours into something, don't take it personally if your customer or audience tells you it needs to leave if it doesn't suit their needs.

That's not to suggest you have to comply with every request, but please make your struggles count. Make a strong argument for why an element should remain in a design if it improves usability or branding.

14. Self-awareness

Being aware of your limitations helps a lot.

How many of us have professed to be experts on software that we are actually not that familiar with? or, when we're not, claimed to be experts in SEO or proficient in twelve different programming languages? Fake it 'til you make it, say some. It's likely that you'll be discovered if you're lying, though.

Never make a promise you can't keep. Saying "yes" in the hopes that everything will work out is simple, but you're putting yourself in a stressful and maybe dangerous situation. Give customers simply what you can do and be genuine. Meanwhile, begin studying the remaining material!

15. Discipline

Particularly when it comes to productivity and meeting deadlines that always seem to come up sooner than we anticipate, freelancers need to practice discipline.

An important aspect of this is time management. Turning off social media and removing distractions from your life is part of getting to work. Utilize your time wisely so that the design process is more of a leisurely walk than a hectic sprint.

It's critical to maintain both the discipline of expanding your knowledge and skill set and your work ethic. You may stay up to date with industry developments by attending meetings, online seminars, and design blogs.

16. Communication

People skills have equal significance as pixel abilities. It is important to communicate your project's concept to non-designers in an understandable manner. Anyone from the founder to the marketing department can be a stakeholder, and you must be able to explain what you're developing and how it will advance the project's objectives.

Even though designing is mostly a solitary endeavor, it's crucial to discuss your work, get outside of your creative bubble, and engage in active listening.

17. Copywriting

Do designers have to write too? Do authors need to be knowledgeable about design? You'll be more proficient at both copy and design if you understand how they complement one another.

Effective writing and design aim to leave a lasting impression. You must be able to spot too wordy content and know when to send it back to the writer for clarification or, if you are a competent writer, to handle corrections yourself.

Since you specialize in this field, you can recognize excellent design when you see it. You may improve your writing abilities by learning to identify quality writing and what makes it such.

18. Business Strategy

Although we don't expect you to become an expert in business, you must understand how your design can support the objectives of a customer.

It's simple for people to throw money at an issue, particularly in the business world. But constantly consider the effectiveness of a remedy with an analytical mind. Sometimes a customer may get by with minor navigation and SEO changes rather than a full site makeover to draw in more visitors.

19. Search engine optimization (SEO)

This is within the purview of digital marketing and copywriting. Making your material searchable on Google is essential to drawing attention to it. In order to get good SEO, keywords and phrases must flow organically from the material. It's critical to identify instances in which SEO appears forced, detracts from readability, and has to be revised.

20. Attention to detail

Good design is not something that just happens. Consideration should be given to design elements including color scheme, layout, and navigation. Every aspect of a design should be given careful consideration.

Your work will be tighter if you make sure that every element of your design has a function.

Web design is more than making great websites

A web designer needs a broad variety of talents, much like those in so many other professions. similar to the visual language of design, which combines color, typography, and spatial arrangement to create an interesting balance. You ought to be an expert in the guiding ideas that produce work that is both functional and visually appealing.

You'll become a better designer and person with traits like persistence, patience, and communication skills. Taking care of client comments. Being a kind person also translates into being a good designer.

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