The Importance of Building Mobile-Friendly Websites!

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Are You Missing Out On Clients? You May Be if Your Website Isn’t Mobile Friendly

A Calgary website is a highly essential part of any business today. They provide information about you, your services, products you sell, to drive prospective clients to take action. Your Calgary website will lay the foundation for your clients to connect with you. That being said, your Calgary website needs to appear to your clients based on how they use it. Your Calgary website may be stunning and dynamic for a desktop, but if it’s not up to the standards of being mobile-friendly, you’re missing out on an important part of your online presence.

Mobile Technology Today

Our world relies on technology these days. Mobile internet traffic has the upper hand vs desktop traffic by approximately 3% per year. Desktops and laptops are highly used in the home and business, but most people utilize their mobile devices while on the go. People of any age use smartphones and tablets, browse social media, to work online, and read news articles. The constant access to viewing content has created a society that demands instant information, including when on the go. As a result, many Calgary websites have looked towards creating them to be a mobile-friendly format, so their website visitors can get what they need whether they’re sitting at a desk with their desktop computer or laptop, using their tablets while commuting to work or from their mobile devices while shopping on the weekend.

Top Reasons to Have a Mobile-Friendly Website

Mobile-friendly Calgary websites are not just a convenience for any small device, they're a necessity because of the way people use their mobile technology today. However, it’s more than just a convenience for any mobile device. Calgary websites are a great way to promote your services or products. Knowing that the percentage of people viewing Calgary websites on their mobile devices gives you a high chance they will purchase your service or products. Having a good understanding of the importance of a mobile-friendly Calgary website can help highlight the value for your business.

All users want mobile access at a convenience. Even if people use a desktop for work or for personal use, the chances are they also use mobile devices. People have obtained instant access to information that they expect to be able to find on their mobile devices that they use on their desktop computers. Without a mobile-friendly Calgary website, your prospective clients will not be able to obtain easy access to information about your business on their mobile devices.

This makes it easier for prospective clients to be able to contact you quickly and easily. Mobile-friendly Calgary websites provide visitors with the ability to instantly contact you using clickable buttons (email or phone).

Google really likes mobile-friendly content. Google’s all-important algorithm prioritizes mobile-friendly Calgary websites. Google knows that most people that are online are using a mobile device, so they would like their search results to match the search needs of the users. By optimizing your Calgary website to be mobile-friendly in properly formatted content, your Search Engine Optimization content will be highly effective, and your Calgary website will have higher rankings in search results with prospective clients using your keywords and phrases in a search. Whether your possible clients are searching on a desktop or mobile, your mobile-friendly Calgary website will make Google happier and help your Calgary website rank well.

Mobile-friendly content is more sharable and is an important way to spread information. From links on social media to text messaging websites to friends and family, many people want to be able to share what they see and like. However, if your Calgary website is not mobile-friendly, sharing from desktop to mobile doesn’t work very effectively. Even if a client is required to share information with others, the information the new client receives won’t be in a format that looks pleasing to them, and they may not take the time and effort to save the link to read on their desktop computer.

Stay highly competitive. Your competitors, especially those with successful internet marketing, have already integrated a mobile version of their Calgary website. If you want to keep up, focus on your Calgary website being mobile-friendly, so Google will be happy as well.

Ways to make your website mobile-friendly

It’s not difficult to make sure your Calgary website is mobile-friendly. If you are building a new Calgary website or working with an existing Calgary website, here are items you can do to make your Calgary website easier to use on a mobile device:

Make your website responsive

That means it will automatically function to the size of the screen used, including mobile devices. Along similar lines, it’s highly important to include the viewport meta tag so the browser will adjust and fit the width of your website page to the device your customer is using.

Think about the information your prospective clients need

By making your important information clearly visible, your user won’t have to spend time figuring out how to navigate your Calgary website to find the information they are looking for. This may be your menu, or even your homepage, with your contact information. You can use website metrics to find out the type of information your users view most often to help decide.

Avoid the use of Flash

Not only is flash very bad for Search Engine Optimization, but it can dramatically slow down your Calgary website's loading time substantially. Not all mobile devices support flash. This means some people won’t be able to load your Calgary website correctly.

Pay attention to button and font sizes

Users can get frustrated quickly if they have trouble clicking buttons or reading the content of their mobile devices. No one likes to pinch and zoom in on a website just to make the navigation easier.

Compress images

High quality images can substantially slow down your Calgary website load time. By compressing all of the images on your Calgary website, you will be able to give your visitor a better user experience regardless of their device preference.

Test mobile and desktop versions of the site

Whenever you make any changes or updates to your content or Calgary website, make sure to test both versions of your Calgary website,. This will ensure that your Calgary website is mobile optimized and your users will be able to access all the content quickly and efficiently.

Whenever you’re redesigning your Calgary website to make it way more attractive to your targeted clients or want to take advantage of mobile technology with your Calgary websites' formatting, a mobile-friendly Calgary website is a highly important part of a successful online business. More people use the internet on their mobile devices than on a desktop, so having a Calgary mobile-friendly Calgary website means being able to engage with a high percentage of your targeted clients. By making these changes to your Calgary website so that it will function correctly on any mobile device, you’ll be able to share information with your clients and also achieve your website metric goals as well as your business goals.

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